Project Overview
Camp Kesem is a non-profit organization which provides a free camp to children who have lost a parent to cancer, have a parent undergoing cancer treatment, or whose parent is a cancer survivor. They rely on their over 4,500 college volunteers to help run 105 camps in 40 states. Each year Camp Kesem is able to provide a free camp to over 7,000 children. Their website is one of the key tools used to generate donations from sponsors, inform parents about camps and get children signed up, and encourage passionate college student leaders to volunteer.
My Role
I worked with the CEO, marketing director, marketing team and the program director to design the homepage UX and UI for the website. I was also responsible for creating the corporate styleguide of all infographics and icons.