Problem Statement
“In the real estate market 73% of sellers say they are more likely to list with an agent who uses video to market their home, however only 9% of agents create listing videos.”
This statement from the National Association of Realtors indicates a need for listing videos while indicating a lack of understanding of the causality of demand. Why does this discrepancy between need and demand exist.
My Role
Through qualitative interviews using JTBD interview questions with real estate agents, listing coordinators sellers and buyers I will determine the discrepancy in expressed need and the lack of purchasing.
Further understand the users’ motivations, needs and objections in order to position the solution to meet their goals.